KPMG Ireland - Corporate Citizenship
(Case Study supplied by KPMG)
At KPMG we believe in Corporate Citizenship. It is at the heart of all great organisations, and we are committed to making a real difference to the communities in which we operate. All organisations have responsibility to their people, their clients and societies. We believe a real commitment to Corporate Citizenship unites an organisation, strengthens its reputation and creates vital links with the communities in which it operates. We want our employees to be part of this effort and actively get involved in community activities that will ultimately make a real positive impact on society.KPMG Ireland works with Business in the Community on their Business Impact Map, which captures an organizations impact on society.
In 2017 KPMG had the following impacts:
Number volunteers = 1,665
Community Connections = 128
Volunteer Hours =11,791
Cash Donations = €277,501
Employee Fundraising = €127,199
In-kind donations = €1,149,833
Above: KPMG volunteers Aine Crotty and Cian Coughlan celebrating KPMG impacts for the Business in the Community Impact Map
KPMG strives to create a well-rounded Corporate Citizenship programme. In recognition of this, our initiatives have been grouped into the six categories: Education, Community, Charity, Environment, and Workplace/Marketplace:
Education is one of the key pillars of KPMG’s Corporate Citizenship strategy and we believe that education is paramount in terms of developing society for future success. Our education programme allows us to further the capacity of schools and colleges, work with children and young people to advance potential, and investment skills that support enterprise and the community. We have aligned our Corporate Citizenship strategy to the United Nations Sustainable Development Goals and specifically on Goal 4 Quality Education. Our over-arching theme is Lifelong Learning and we focus more specifically on literacy and working on initiatives that use skills-based volunteering - harnessing the talents of our highly educated workforce.
We run a number of initiatives under our education umbrella – Doodle Dens, Time to Read, Time to Count, Junior Achievement, Paired Reading, Mentoring, Accountancy Grinds, to name but a few.
KPMG has led the charge in getting Enactus established in Ireland. Enactus is an international non-profit organisation that works with leaders in business and higher education to mobilise university students to make a positive difference in their communities while developing the skills to become socially responsible business leaders. This is a way of uniquely engaging students: giving them personal development opportunities; showcasing their talents and skills to a key business audience; getting students to be more socially aware and put in place solutions to community/environment/social issues; utilising the skill-sets of students to put their academic learning into real-life practice; and potentially having the honour and prestige of being crowned the Enactus Ireland National winner going on to represent Ireland at the Enactus World Cup.
KPMG in Ireland was the first professional services firm to achieve carbon neutral status in January 2007 and continues to implement this. KPMG has also moved all its energy use to come from renewable sources and in 2008 and since 2010 we have reduced our gross emissions by over 20%.
Our “Get Cents” programme is true skills-based volunteering with KPMG volunteers work with early school leavers to develop their financial know-how in managing their money, budgeting and saving. We also have a partnership with St. Michael’s House with KPMG staff working with the charity to develop a new and innovative project of writing and packaging multi-sensory stories for use with profoundly disabled children.
Each year KPMG supports individual staff members who fundraise for their own personal charities, and gives them a donation towards their fundraising efforts based on the amount raised. Our annual charity event is The Denis O’Connor Walking Festival is an annual event that aims to raise funds for deserving causes. For the last number of years, people in KPMG, the alumni, family and friends have raised over €560,000 for a number of charities.
KPMG Ireland has a workplace entrepreneurial programme to encourage staff to come up with bright ideas to address local social and environmental needs. Project Bright is an innovative workplace initiative aimed at encouraging staff to be social entrepreneurs. Staff participated in a competition to identify social issues and then came up with unique solutions that would make a real difference to the associated community organisation, utilising the skill-set of our own employees. Through this initiative KPMG is 1) directly engaging with staff; 2) encouraging them to be innovative; 3) getting the winning team to project manage the winning idea; 4) empowering them to engage with a broad cross-section of their peers; 5) giving the winning team a tremendous development opportunity to go to One Young World.