Transdev's CSR Strategy
Transdev’s CSR strategy focus’s on reinforcing the understanding and reputation of the LUAS service that the company provides as well as that of the staff and the company across the disparate communities served by Transdev Luas. It supports the client, city and communities in tackling some of the wider social challenges facing both transport providers (SDG 11 – Sustainable Cities and Communities) and the city in general and also plays a crucial role in tackling some of the direct challenges facing Luas, particularly in respect of anti-social behaviour and fare evasion.
· In 2017, Transdev changed to an electricity supplier with 100% renewable fuel mix generation. This has reduced our overall GHG emissions by 50% versus 2010 levels.
· Transdev regularly meet with Luas customers through the “Meet the Luas Manager” whereby management go out onto the network and talk to the passengers to better understand their requirements and any issues that they may have. This is complimented by an online survey and both are used to inform how we should improve our services that we provide.
· “Operation Tram Watch” manages fare evasion by involving Transdev revenue protection teams, the Gardaí and the Department of Employment Affairs and Social Protection to jointly run ticket checks on trams whilst at the same time monitoring anti-social behaviour. (SDG 11 – Sustainable Cities and Communities)
Transdev run a number of different community programmes, with the most high profile of these being:
· Ballyogan Mini World Cup (SDG 11 – Sustainable Cities and Communities) - Transdev and Ballyogan Celtic (Green Line) run an annual mini world cup for children. This event brings the communities in the area together for a weekend of sport, food and music sponsored by LUAS.
· Homeless LUAS Shoebox Appeal (SDG1 – No Poverty) Transdev and Inner City Helping Homeless (ICHH) come together for what is now an annual event #fillaluas, to try and collect much needed items for the homeless of Dublin, an issue that all LUAS staff encounter on a daily basis.
· St Aidans Secondary School Skills at Work Programme (SDG 4 Quality Education) – Transdev have worked with St Aidans secondary school in Tallaght for a number of years through this Business in The Community Programme that involves staff volunteering to give the students an insight into hoe LUAS operates.
· Transdev proactively engage with staff to provide a safe and friendly working environment for all. Staff are actively involved in Transdev’s schools programmes run through Business in the Community and in events such as the annual Shoebox appeal. Transdev communicate and consult with staff by holding workshops, running staff satisfaction surveys and through a recently launched online news site called The Hub to ensure that staff are being listened to and can provide feedback on how they think the company are meeting their requirements. (SDG 8 -Good jobs and Economic Growth)
The benefits to Transdev of practicing CSR are widespread, from the savings made by reducing the costs associated with anti-social behaviour to reducing the stress and potential harm to staff. As Transdev are required to bid for the LUAS contract every 5 years, they use the CSR activities and the awards that they have won in relation to CSR to showcase their commitment to LUAS and to Dublin to ensure that they are Dublin’s preferred transport provider.